Ren Chin

Product Management & Marketing executive with a passion for innovation and building startups.

I am currently VP of Product & Marketing at Flite - check us out at flite.com or follow us @ twitter.com/flite

I have experience in both building and investing in successful & interesting companies.

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    Partnering with Starcomm MediaVest to offer Content@Scale Program

    We are partnering with Starcomm Mediavest, to power the Content@Scale program which sources premium content from the world’s top publishers (eg Forbes, Martha Stewart, Time Inc.) into our SaaS platform.  Brands can use this content to deliver more relevant and interesting mobile and display advertising units.

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    My marketing team worked hard to deliver a successful partner launch at CES earlier this year with a number of events and content programs.  You can read the press release here, or view some coverage by re/code or our insert in AdAge.

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    Posted on Wednesday, February 5th 2014

    Flite’s Design Studio HTML5 is live

    We’ve been busy at Flite, working on our latest product offering - Design Studio HTML5.  It empowers users to build creatives for multi-screen advertising.

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    Check out this techcrunch article.

    Getting all of the product management activities and marketing initiatives lined up for a successful product launch is often a hard-fought exercise in planning and execution. So far, it has resonated well with our customers and the market, and I am proud of the team.  

    Read more about Flite’s Design Studio here.

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    Posted on Tuesday, November 5th 2013

    A great product management tool for scrum and more

    Scrumy is a great product management solution for working in the weekly scrum framework of Agile Software Development.  The UI mimics the infamous sticky-notes-on-a-board approach to managing your tasks in a weekly sprint.  Every week, my product managers meet with their scrum teams and use it to plan what work is to be done in the next sprint, estimate the hours of work, and set the release expectations. (We also use  another tool, Trello, in which we track the 90 day backlog/roadmap.)

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    Prior to working at Flite, I was partial to Pivotal Tracker which is an

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    Posted on Sunday, May 12th 2013

    Building Thought Leadership

    Positioning your company as a thought leader in the industry is a critical part of a comprehensive marketing program at a technology startup.

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    At Flite, we are building thought leadership around the topic of Paid Media Publishing:  applying content marketing to paid media (display advertising).  To establish a position of thought leadership on this subject, we engaged in many marketing initiatives. Though some key standouts are:

    - Content marketing activities (eBooks, blog posts, site content) that communicate our messaging and perspectives on the topic.

    - Made Paid Media Publishing the theme of our 2013 customer summit, and gathered industry leaders to speak on the topic.

    - Paid attention to SEO.

    As you can see below, we own the top Google search results for the term “Paid Media Publishing:”

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    Posted on Thursday, May 9th 2013

    Content Marketing: eBooks

    A good marketing program in the digital era has strong content marketing initiatives.  It drives effective messaging, brand equity, and lead generation across all the online channels - social media, owned sites, outbound communications, paid media, etc.  eBooks are a great way to deliver value to your customer audience, sharing helpful perspectives and information while weaving in your Brand’s identity and positioning.  

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    Posted on Tuesday, May 7th 2013

    Marketing Lead Funnel

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    A well-tuned lead funnel is the core of an effective lead generation (and management) program.   Every online marketer should understand how to shape a lead funnel to fit the specifics of their business.

    Above is a high-level flow of our marketing funnel (integrated with the sales team’s lead flow process).  Over time, we have tuned it based on our organization’s resource capacities, historic campaign performance data, and departmental objectives.  For my organization, a key phase in this lead funnel that we focus on is the handoff of high-quality Marketing

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    Posted on Tuesday, May 7th 2013